The Power Play: Video Ads Fueling Success across PPC and Social Media

Video ads are like the guiding stars of contemporary marketing strategies. A transformative influence is at play, seamlessly merging the persuasive prowess of imagery with the intricacies of online engagement. 

An average human finds themselves in a world where the allure of video content shines, dedicating an average of 100 minutes each day to its consumption. 

A staggering 86% of visionary enterprises implemented video-centric marketing in 2021, a trend that shows no signs of abating. 

Recent revelations from a survey glint like scattered gems, disclosing that a remarkable 84% of consumers fall under the spell of videos and end up making a purchase. 

But the act doesn't end here. A delightful twist unveils that these viewers are doubly inclined to use these visual tales throughout their digital domains. Step into a world where the impact of video ads takes the spotlight, captivating hearts and minds, all with an irresistible gravitational pull!

Unveiling the Art of Video Advertising

Video advertising for PPC and social media marketing is like a symphony of visuals - a storytelling art painted with cinematic finesse. In an era where memories often slip through the fingers like sand, these visual masterpieces possess a unique ability to mark themselves permanently into the minds of the viewers. Scientifically, visuals, unlike texts, are memory magicians, and viewers tend to forget video content less than any other.

The count of online video adventurers is anticipated to soar to an astonishing 3.1 billion by 2023, a true testament to the irresistible charm of the medium. This is not a passive exchange, but a lively conversation where viewers step into the narrative through a CTA.

The stage is set, the spotlight illuminates, and the audience is entranced in this theater of video advertising. Eager to explore more of this visual narrative, they click, explore, and become an integral part of the unfolding story of video advertising.

Exploring Diverse Video Styles in Advertising

Multiple types of videos can be used in video advertising. As the landscape evolves, these tools remain versatile, ready to craft narratives that captivate, educate, and inspire. They unite to form a harmonious ensemble, creating an orchestra of engagement that elevates brands and bridges the gap between the digital world and human hearts.

Commercials:

A timeless favorite, commercials are like cherished memories. In mere seconds, they craft tales that linger, leaving a lasting impact on hearts and minds.

Social media videos:

Here, the digital stage buzzes with life. These bites of brilliance conquer feeds and timelines, narrating stories that spark instant connections in a world where time is of the essence.

Explainer videos:

A blend of simplicity and depth, tutorials are friendly guides through complex territories. With a dash of animation, they unfold mysteries, making the intricate seem beautifully simple.

Product videos:

A sensory delight, product videos tantalize like the first bite of a favorite dish. These narratives transform objects into companions, sharing features, benefits, and the potential to enrich everyday lives.

Testimonials:

Genuine voices and real stories infuse brands with trust and relatability, forming bonds that resonate deeply.

Crafting Your Perfect Video Advertising Strategy

Imagine standing at a crossroads and being confused with the destination. A journey through the digital cosmos is similar to this. It's an intimate understanding of the audience. Here are some pointers that the digital wanderer follows like a constellation:

Destination defined:

The journey begins by setting up clear goals. Brand awareness, web traffic surge or conversion conquests, the goals should be crystal clear before heading to the next step.

Audience insights:

The stars to success align with a deep understanding of the cosmic spectators. Venture deep into the cosmic expanse and know more about your audience. Work on what resonates with their hearts and minds the most.

Crafting the offering:

Blend authenticity and allure to create an offering that sparkles like cosmic gems. It’s the exile that will enchant and enthrall.

Choosing the right platforms:

Choose a platform that aligns with your mission. The launchpad should resonate with the intended journey, connecting the offering to the audience.

Orchestrating the launch:

Launch the videos like meteors streaking across the digital sky. Each frame is a stroke in the masterpiece of your narrative.

Analyzing and measuring:

The journey continues with testing, analyzing and measuring. Observe the patterns in the starlit sky, decoding the story’s impact and fine-tuning the trajectory.

Benefits of Video Advertising

Reach a wide audience:

Video advertising is like a modern-day storyteller, curating tales that reach out across the world. Surprisingly, 78% of people worldwide join the weekly ritual of watching online videos, creating a virtual campfire where stories are shared, emotions are stirred, and connections are made. This pixelated journey becomes a language of its own, speaking to souls from every corner of the globe, transcending boundaries and cultures.

Increase the conversion rates:

With each pixel telling a tale, video ads can work wonders, lifting conversion rates by a remarkable 80%. A lively chorus of 81% of marketers sing praises for the role of videos in driving sales, a testament to their impact on real lives. Video advertising is a tool that transforms into a guide leading viewers from being observers to participants, with an excitement that’s impossible to ignore.

Perfect for mobile users:

In the world of digital marketing, video advertising emerges as a digital companion perfectly suited for handheld adventures. 75% of people across the globe find themselves immersed in videos on their mobile devices. It’s a visual treat that fits right into the palm of their hands. With a sprinkle of modern enchantment, brands spin tales that light up screens, offering a glimpse into captivating narratives. Mobile users are more likely to react to a video ad than others.

Great ROI:

Video ads are like a chorus of experience, with 87% of forward-thinking marketers believing that videos fuel traffic, while 82% of brands celebrate longer dwell times. Videos become the artisans of brand awareness for 93% of marketers and the architects of lead generation for 86%. A symphony of success swells with sales surges for 81% who wield this digital magic, and support calls reduce by 49%. An agreement resonates at 87% where marketers believe that videos are the catalyst for a fruitful ROI, merging creativity with results in a digital world that sings to the soul.

Improve SEO:

In this evolving digital marketing era, video advertising emerges as an unexpected partner that can elevate SEO performance. According to a fascinating revelation, 55% of Google keyword research unveils videos as a part of the tapestry. It's like an irresistible invitation, drawing users into an enchanting world of visuals and insights. Through the artistry of pixels, websites gain a competitive edge, soaring in search rankings with grace. As users become explorers, navigating through captivating stories, search engines take notice, rewarding websites with a well-deserved spot in the spotlight.

Support your email marketing strategy:

Incorporating videos into emails triggers a remarkable upswing, boosting Click-Through Rates and conversions by an impressive 65%. It's like adding a captivating chapter to each inbox interaction, inviting engagement. Over 80% of forward-thinking businesses infuse videos into their marketing canvas to create a lasting impact. With videos, the digital bond grows stronger, igniting an upsurge of interest that elevates marketing tactics to unprecedented heights while nurturing a genuine connection that resonates with the soul.

Conclusion

Video ads are like storytellers sailing seamlessly through PPC  and social media. Their immersive narratives forge an unbreakable bond that bridges brands and people. This union extends their reach, leaving an indelible mark on the hearts of viewers, uniting them in a symphony of engagement. 

Author Bio:

Kiara McColl is a content manager at Blurbpoint. She gets to do what she loves doing- writing and managing content with smart digital marketers in the company. She also has expertise in web marketing, search engine optimization, social media, affiliate marketing. Her strong passion for technology always drives her to explore the changing trends in the digital industry and make people know about it through her blogs.