Since the death of one of Apple's biggest masterminds, Steve Jobs, there has been much speculation surrounding Apple's involvement in the technology sector and how they will continue to keep consumers engaged and interested in their technology.
Over the years, much like Samsung and other tech giants, Apple has continuously had to fight for the number one spot. Their flagship iPhone range of smartphones always creates some noise with long queues and sells out fast. However, there are some instances where Apple is lagging, and this is clear when considering Samsung's new handsets that have the ability to flip and fold thanks to innovative screens and hinges.
The graph above shows clear evidence of how Apple's share of the global smartphone market has changed over the years. The graph also shows evidence of how popular Samsung has become over the years and how big their share of the market currently is. Samsung has a bigger portion of the market, but not by much means there's still space for Apple to grow and excel its competitors, and the newest change might just be coming in 2021.
Apple analyst Ming-Chi, who is well known for his trusted updates on Apple products has stated that Apple could potentially launch two new MacBook Pros in 2021 which will then be followed in 2022 by an affordable MacBook Air in 2022.
The biggest change to devices will be their screens. They are predicted to come with mini-LED panels which is a step forward from Apple's current LCD screen-lighting technology which according to Smartphone Checker, the iPad Pro 2020 is powered by Apple A12Z Bionic chipset. He has also predicted a range of new chargers that will be released to help speed up charging times, making the device more efficient.
The mini-LED technology is thought to be new innovative technology that Apple will apply for backlighting in LCD screens. Doing so will bring the same benefits as the OLED panel but in contrast will be able to offer a much brighter screen, less risk of burn-in and improved power efficiency.
These small changes in Apple products will change the way consumers interact with devices and how they begin to use them. The better quality and products the more popular they will be when launched. Although the mini-LED panels are not groundbreaking technology or savvy tech that will be noticeable like other flipping and folding handsets, for those die-hard Apple fans, this small change can make all the difference, and that's all that Apple needs to get back into the game.
The brutal war for the smartphone market
When many talk about smartphones, you're either on one of two sides, Android or iOS and although competition is healthy, this one is fierce. True to its nature, and with evidence from the past, Samsung is often the tech giant out of the two that introduces ingenious new technologies. They manage this by adding flexibility and customizability to their users as a priority, proving a phone that fits like a glove for their customers.
On the other hand, Apple has a slightly different approach and comes at its customers by focusing on streamlining the user experience. They work perfecting the simpler things and making everyday life simpler for their customers whilst adding a sense of luxury. They stay true to their motto of quality over aunty, that is not to say Samsung does not concentrate on luxury.
However, both organizations have been taking part in advertising wars and have taken ingenious and clever jabs at one another. Some light-hearted and some that burn. Samsung has never really shied away from attacking Apple and does so by teasing how late Apple is to adopt new technology, some of which can be found on two older models prior to Samsung's latest handsets.
One of Samsung's campaigns which can be seen above has even called out Apple in an obvious way with a side to side comparison of handsets. Although they may seem brave, the need for a bigger market share is vital.
The smartphone market is stagnant and is suffering tremendously. As if things were not bad with fewer and fewer consumers buying smartphones year on year, the pandemic has impacted the manufacturing of handsets which has slowed the market down further. As the economy slows down and many lose their jobs, chances are not many people will be able to invest in phones, especially the ones which come with big price tags. Things may change in 2021, with hope and a brighter outlook, but for now, things remain stagnant and competition high.
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