5 Ways Digital Technologies Will Change Healthcare Recruitment

The healthcare industry is advancing more and more with each passing year, and nowadays it’s starting to look like we are living in a sci-fi novel where healthcare has progressed enough to properly utilize robotics, smart technology and machine learning, and other digital technologies that make every process more efficient and effective. But’s not a sci-fi novel, it’s reality, and it’s happening right now. Aside from the fact that technology is propelling diagnosis and treatment forward, it’s also changing the way healthcare institutions, companies, and professionals source talent and hire employees.

Today, we’ll be taking a closer look at digital transformation in the healthcare sector, and how it can help you optimize the recruitment process, use technology to improve your writing skills to appeal to modern candidates, and bring the best of the best to your business in 2020 and beyond.

Breaking the geographical barriers

One of the most obvious ways technology aids the recruitment process as well your company as a whole is that it effectively breaks down the geographical barriers that prevented the top talent from around the world to apply for positions across the country, or even abroad. Now all of that is in the past, as digital technology not only allows medical professionals across the globe to apply for positions at healthcare institutions, but it also allows healthcare companies to expand their search into the international job market.

What this means is that you can conduct online interviews with talented individuals that are passionate and committed, and also allow them to join conference calls with multiple stakeholders in order to expedite the recruiting process if need be. What’s more, you can record these interviews and reference back to them when you’re narrowing down candidates.

Using SEO to increase recruitment reach

Digital technologies not only allow healthcare companies to reach out to international talent, it also allows job-seekers to discover national and international career opportunities more easily with the help of search engine optimization. SEO is a tried and tested marketing tactic, but it’s also becoming a growth model for healthcare companies that are looking to attract top-quality employees to their job application pages, and landing pages in general.

The key here is to rank your job postings and other relevant pages high in organic searches, also known as SERPs, in order to improve brand visibility and reach and inspire prominent job-seekers to reach out. Remember, you can’t bet only on paid advertising and social media posts, because you also need to improve your brand’s authority and portray a trustworthy image to the world. This is achieved through meticulous SEO implementation.

Combining technology with a personal approach

To recruit the best of the best in a given field, you can’t just bet on technology – you have to combine it with a personal approach and leverage deep industry experience so that you can appeal to the modern job-seeker and inspire them to become a part of your healthcare institution.

This is why prominent health recruitment agencies nowadays combine digital technologies and their experience in the field to collect applications from the most promising candidates, optimize their search according to your needs, and send only the best of the best your way. Combining technology with a personal approach to recruitment is an effective and efficient way to find employees that fit your current and long-term requirements.

Automating repetitive processes and tasks

Of course, the technology aims to expedite numerous processes and make them more efficient and effective than ever before, and recruitment is no different. One major benefit that digital transformation brings to the healthcare industry is that it automates numerous menial and repetitive processes, and allows managers, HR, and hiring staff to focus on the individual, and the recruitment process as a whole. Leveraging machine learning can, for example, help narrow down the search for the right candidates and match the individual to the job positions that fit their skillset and aspirations the most.

Optimizing the online application process

And finally, technology is able to optimize and simplify the online application process for both parties. Companies tend to lose many talented candidates before they ever get the chance to apply because of their clunky, disorganized, and overly-confusing application forms and processes in general, which is something that can be fixed by implementing a contemporary software solution that relies on a clutter-free design, an intuitive UI, and a smart rating system that will direct an applicant to the right job posting.

Wrapping up

The healthcare industry is rapidly evolving with the technological revolution, which is why companies are quickly adopting tech solutions that will make every process more efficient. With these tips in mind, be sure to integrate technology into your recruitment process in order to capitalize on talent acquisition and retention in 2020 and beyond.