The fintech
industry is growing globally and is expected to continue its upward tier in
2020. With more lucrative areas and more technologies emerging, fintech
companies are maturing at an exponential pace. There has been a paradigm shift
towards automation, digitization, and mobility, paving the way for disruptive
fintech trends.
Here are the top 6 emerging fintech trends for 2020:
1. Artificial Intelligence
With 20% of
fintech companies already harnessing the power of artificial intelligence and
around 41% planning to put it into operation in the near future, AI has become
the most popular fintech trend in 2020. A variety of narrow-focused
applications are being designed to identify recurring patterns of personal
finance.
These patterns
and preferences are also being analyzed to launch hyper-targeted promotional
campaigns. Advanced chatbots are also being used to facilitate client
assistance and repetitive human tasks are now being automated to make financial
services quick, convenient and easy.
2. Cloud-based Applications
A number of top fintech brands
are now capitalizing on cloud-based apps to become more accessible to their
existing and potential end users. Cloud technology is also helping fintech
companies increase their operational efficiency in non-core business processes
like accounting, HR, and CRM. Some companies have gone a step further in this
direction by testing the efficiency of cloud technology in areas like KYC verification.
3. Instant Personal Loan Apps
Fintech companies are
overtaking banks and traditional lending institutions with instant personal
loan apps. These instant personal loan apps are proving to be an excellent alternative for getting quick,
convenient, paperless and hassle-free cash loans. People who want to avoid a
long loan processing time and complex paperwork that traditional banks have are
now opting for convenient and cost-effective instant personal loans
online.
4. Mobile Fintech
Modern users
rely heavily on their smartphones to get in touch with service providers.
People are now searching for financial service providers online, checking
interest rates, comparing insurance providers and applying for loans on their
smartphones. So fintech companies are also adopting A mobile-first approach to
tap new consumer segments that were not accessible earlier.
5. Blockchain Technology
Blockchain-based financial
services are gaining popularity and preference and the market is expected to
cross $60 billion by 2024. Blockchain technology has endless use cases ranging
from automatic contractual agreements to cryptocurrencies to financial
transactions.
It is gaining traction for its
ability to reduce overhead expenses associated with confirming authenticity.
Investment banks and NBFCs are also embracing blockchain technology to reduce
operational, reporting, and compliance costs by more than 30%.
6. Digital Banking
Digitization is a clear
directive for all fintech companies that want to reach out to and connect with
modern, tech-savvy users. A growing number of companies are leveraging fintech
technology to differentiate their brand from competitors. This is a major
reason why digital-first businesses are being taken over by top financial
companies that are striving to improvise their offerings and engage new target
markets.
2020 will also witness
increasing levels of consolidation in lending and payments. As fintech
companies look to scale and grow internationally, deal sizes will get bigger
and service offerings will expand beyond borders. Collaborations between
fintech companies and banks are also expected to grow, especially in areas like
digital identity management, AML, and KYC.
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