5 Ways to Market & Grow Your Newsletter Subscribers

One of the most effective forms of digital marketing is email. As an essential component of each campaign you do, it’s important that you build your email list campaign after campaign to attract new customers to your page. One of the ways to do this is by having a newsletter. If you are looking to aggressively grow your list, here are a few ways on how you can do this.

For a step-by-step guide about how to launch a newsletter from list building to newsletter design, you can read this comprehensive post from the SendinBlue blog.

Include an Opt-In Form

After each blog post you do, make sure to include an opt-in form at the bottom so you can catch a visitor to your page at the right time. If they found your content interesting, they are more likely to opt-in to receive further updates. Once your visitor has handed over his or hers email address, they are able to continue engaging with your business. If you have used WordPress to create your website, there are various free plugins that enable you to make customizable opt-in forms that can be integrated with your email marketing service. A couple of good options to choose from are WP Conversion Boxes and Optin Forms.

Promote via Social Media

For your business to thrive further, it’s essential that you get on social media and create a business page. With millions of users accessing social platforms such as Facebook and Twitter, it can be a fantastic audience to attract newsletter subscribers from. If someone has followed your Twitter account or liked your Facebook page, you have already established a connection. They are obviously interested in what your page is all about, so make sure that you encourage them to sign up to your newsletter by sending out regular posts welcoming them to subscribe.

Run Competitions

Another great way to attract more newsletter subscribers is by running giveaways and competitions on social media because after all, who doesn’t like getting something for free? It doesn’t have to be anything outrageous that you give away. You could give away some of your own products or services that can help promote your business further. When creating a competition, be sure to offer a free trial, product or service that involves users having to share your competition details across social media.

Use an Exit-Intent Pop-Up Offer

It’s important to bear in mind that there are some people that will not complete your website forms, regardless of whether they’re placed straight after your content. While it may appear aggressive, an exit pop up can turn traffic into subscribers. Instead of using a pop up that appears when the page loads, use one that uses exit intent technology, meaning that it is only displayed when the visitor is about to leave your page.

Creating Your Newsletter

Now you have an idea of how to market your newsletter to the masses, it’s essential that you have a newsletter that stands out from competitors.

When creating your newsletter, it’s important that you make it as informative and interesting as possible. While you can have thousands of subscribers, you may not get much interest in your newsletter if it isn’t appealing to the eye.