5 Significant Tips for Content Marketing to Follow

Content marketing is an integral part of digital marketing. While it may sound easy to come up with articles to entertain people, in reality, it is not. You have to constantly come up with unique topics to attract your target market. And the research involved in finding the keywords to incorporate within the text is a difficult job in itself. 

Not to forget, the struggle one has to go through to match the keyword with the context of the topic. Many times, you have to fix in the keyword whether it goes with the topic or not. Being a content writer myself, I have had topics like ‘How to decorate a workstation.’ And the keyword that I was expected to use was Cox Internet plans. Well, this was an easy task. But there have been instances when I was expected to adjust the keyword ‘Best holiday destinations.’ The topic you ask?

‘How to diagnose and treat cancer.’ Ouch!

You get the point, right?

Anyway, here are some of the tips that will help you up your content marketing game:

You are Not Hemingway

A general misconception that people have regarding content writing is that it asks to be artsy. Actually, it does not. Well, generally it does not. But the scenario differs from audience to audience. According to the rule, you should try to keep the language as simple and understandable as possible. Keep sixth or seven graders in mind. This mind come across as a shocking piece of information to you, but it holds true. 

Your viewers do not have dictionaries by their sides to refer to whenever they come across a difficult word. Such phrases or words only annoy the reader. And you do not want your target audience to stop scrolling and exit from the website altogether. Hence, put the poet or writer in you to sleep. And keep things simple.

Storytelling is Not the Key!

People who think and make others believe that a content should always narrate a story are wrong. Many times, it is impossible to revolve a story around a certain topic. In fact, in some cases, storytelling makes the content worse than it would have been without it. At times, being straightforward with your blog posts is what garners customers for you. 

So, if storytelling is not your strong forte, do not worry. It is not always needed, anyway. And the hype that revolves around storytelling is a bit too much, to be honest. But this does not imply that you stop incorporating stories in your blog posts. Well, if you know how to engage your readers with interesting stories, go ahead.

Again, this varies from writer to writer.

Also Read: Social Media Marketing for Small Businesses

Repurpose Your Content

This might come across as a new concept to you, but it is not. Repurposing simply means that you upgrade or make a couple of changes to your existing content. You then publish that content on your company’s social media pages. The purpose of this exercise is to reach out to more people who already weren’t by using different platforms. 

It is not possible to come up with fresh content every time. Therefore, you can always pick up your most ‘liked’ blog posts and repurpose them by one of the following two methods:

•        Creating a lead magnet

•        Publishing online videos

Apart from adding variety to your content, these techniques will give the previously published articles a fresh look.

State Facts

Coming up with a unique blog post is very good. But what makes it even better is the incorporation of facts and figures. In fact, if you write something and back it up with figures, people will take more interest in that piece of information. It will seem like a more believable thing to them. Hence, make it a practice to add facts and give the reference to the website you took it from.

Invite Guests

Invite guest bloggers to write for your website. Or else, you contribute an article to another website as a guest. This will help you to reach out to more people. If you publish guest posts, it will save you the time and effort to come up with a blog post. Apart from that, it will build up your credibility, as people will notice that a famous person has contributed to your website.

And if you contribute an article to some other website, it will help you to add more followers to your network. Apart from this, you can always try other methods to up your content marketing game. And for that one major tip is to keep a fresh mindset. 

For instance, you have to write on ‘6 best books to read’ and incorporate ‘Cox near me’ as a keyword. At first, it will seem a bit odd to you. But when you will think out of the box- thinking out of the box is the key here, you will come up with numerous creative ideas.